Google Ads Advertising

Since 2013, Impulse Media has been an official Google Partner, managing over 1000 successful advertising campaigns both nationally and internationally. To date, we have trained over 2,200 individuals. We regularly conduct professional Google training for organizations such as:

• SoftUni
• IBS (MBA)
• Web Seminari
• Humancosulting
• And others

Ninety percent of our clients have tested Google Ads on their own, with an agency, or with just one person. Sooner or later, everyone realizes that this type of advertising works exceptionally well only when planned and managed effectively. Allow us to save you time and money by ensuring your advertising is effective. With our professional services, you can expect:

• Peace of mind and more free time
• Lower costs for prime ad positions
• Increased conversions (sales, inquiries)
• Up-to-date information on all Google Ads developments
• Training during the project

We offer a trial period of 3 to 6 months without long-term contracts. Call us or fill out the form.

Advertising on Google is successful and effective primarily due to the three undeniable "R's":

• Reach: It has a broad reach, allowing you to easily connect with any country, city, or region in your chosen language.
• Relevance: The services and products you offer are shown only to people actively searching for them, ensuring that demand and supply align and are relevant.
• ROI: High return on investment, as your ads are displayed only to potential customers seeking information about your business and ready to make a purchase.

Google Ads allows you the flexibility to set your budget and allocate it according to your preferences and capabilities. All data on visits and user behavior is collected through Google Analytics, and conversions are tracked via Conversion Tracking. With Google Ads, top positions can be secured literally in minutes, regardless of the country, language, number of keywords, or ads.

Once your business welcomes its first visitors from Google, a series of questions typically arise, such as:

• Is this budget sufficient?
• Are these click prices too high?
• Should I accept Google’s recommendations?
• Why do my ads have a low score?
• Should I change my bidding strategy?
• Where exactly are my ads being displayed?
• What does CTR mean?
• What is the Conversion Rate?
• How do I compare against my competition?

All of these questions require a solid understanding of the platform and its metrics. There is a significant misconception regarding Google Ads; many people believe that there is a one-time effort involved when starting the advertising, and after that, everything is managed by Google. (Success!) Optimization is a continuous process that impacts every level of your Google Ads account. Continuous monitoring is required, along with a schedule for checks and adjustments at all levels of the account. After implementing changes, you need to monitor whether they have led to improvements. If you don't know what you’re doing, your budget will evaporate, and your ads will disappear from Google rankings.

It's only a matter of time before you realize that working with a professional Google Ads agency is much faster, more cost-effective, and easier. Often, after the intervention of experts, the same advertising budget can achieve exponential growth in conversions. This means more sales with less effort and fewer headaches.

Contact us at 0878878986 or fill out the detailed form.

Impulse Media offers a comprehensive range of services that guarantee the success of your advertising campaign. Successfully managing Google Ads requires not only experience and knowledge in internet marketing and advertising but also expertise in pay-per-click (PPC) advertising. Hiring a professional advertising agency has several advantages:

• Strategy: Choosing the right bidding strategy and all other settings is crucial for the success of the campaigns.
• Management: Proper management significantly improves click prices, conversion volumes, and ad positions.
• Feedback: To achieve optimal results that meet your expectations, it is important to maintain communication.
• Lower advertising costs: Advertising in highly competitive sectors often requires substantial resources. In our practice, we use the latest techniques and methods to achieve a high return on investment, regardless of your budget. Our team monitors innovations in global practices to adapt and implement them in the Bulgarian market.
• Tailored campaigns: Our team of certified specialists configures and aligns your campaign with the latest trends in online advertising and Google.
• Proper structure: This will help improve your quality score and the ranking of your ads. Achieving top positions will come at lower costs.
• Correct keyword selection: The right choices assist not only in maintaining low costs but also in reaching customers who are highly interested in the products and services you offer. We always include negative keywords to filter out irrelevant searches.
• Effective ad messaging: The difference between professionally crafted ads and others is like "night and day." Well-made ads are essential for the success of the campaign and for the price you pay. Our ads are clear, specific, and effective—they match the search intent, stand out, and attract users' attention.
• Active bid management: We monitor and optimize click prices daily to keep you ahead of the competition and in line with market dynamics.
• You have the opportunity to track all results: We will provide you with tools/applications to monitor how many people clicking on your ads make inquiries, calls, orders, or visit the contact page. With Google Analytics, you will gain valuable insights into user behavior, and we will offer solutions based on real data.
• Regular reports: We keep you updated on what is happening with your campaign through reports containing data and results that we have achieved during the process.
• Free advice: We provide information and tips to improve your ROI.

For more information, contact us at 0878 878 986 or fill out the form.

The Google Ads platform is flexible and allows you to advertise beyond just the search engine. Unlike the Search campaigns, Performance Max and Demand Gen enables you to advertise in all ad formats:

• Text ads
• Images
• Videos
• Mobile apps

The targeting of ad messages is highly flexible, with 6 options that you can freely combine:

• Demographic factors: age, gender, marital status
• Interests and affinities: interests related to the daily activities of your customers
• Remarketing: lists of people who have visited your website or interacted with your ads and videos
• Placements: specific websites of your choice
• Topics: categories organized according to the content of various websites, as mentioned earlier in the article
• Custom audiences

Conduct preliminary research on supply and demand in Google. Fill out all fields, search and download the data in Excel.

Recommendation: For additional convenience, process the data in Excel. Create separate columns for keywords based on their importance to your business.

The budget for Google Ads depends on three main factors:

• Google search volume
• Competition and average click prices
• Expected results

Example: Minimum budget for advertising "Korean facial cosmetics": After preliminary research, 160 keywords have been compiled, divided into two separate lists:

• General keywords, such as "cosmetics," "facial cosmetics," "natural cosmetics," etc. Typically, such keywords have higher search volume (approximately 15,000 per month), higher competition, and click prices between 0.40 BGN and 0.50 BGN.
• More specific keywords that are closer to the product we offer: "therapeutic cosmetics," "Korean facial cosmetics," "snail facial cream," "green snail cosmetics," etc. Due to the specificity of the product, these keywords have lower search volume (about 5,000 per month), lower competition, and click prices between 0.20 BGN and 0.30 BGN.

Recommendation: The minimum number of visits in a month should be over 1,000. With 1,000 visits, you will be able to determine which keywords are more effective and which lead to conversions. With a lower number of visits, there is a risk of not receiving enough inquiries and requests.

In this specific example, the minimum budget can be determined based on the choice of keywords:

• Option 1: One campaign primarily focused on specific keywords. At a click price of 0.25 BGN, achieving 1,000 visits would require a minimum of 250 BGN per month.
• Option 2: Combined—two parallel campaigns with general and specific keywords. With average click prices of 0.25 BGN and 0.45 BGN, the minimum monthly budget for 1,000 visits would be 350 BGN. In this scenario, it's important to monitor the conversions from each campaign and reallocate the budget to the more profitable keywords.

In the prices outlined for advertising on Google Ads, we have detailed why it is important to plan advertising campaigns for at least 3 months.

From an effectiveness standpoint, it is advisable to create separate campaigns for different ads in Google Ads. Depending on the type of ad messages (text, banner, video, app), each campaign should ideally be set up in a different network. If you are advertising in the search engine, it's better to choose only the "Search Network" without including "Display." It’s more practical and effective to create a separate campaign with different settings and budget for the "Display Network."

Recommendation: The search network is a proven source of new customers, but you can always achieve broader reach with Performance Max. Additionally, there are options to increase repeat orders through various remarketing campaigns.

If you are working with a minimal budget and serving clients within an 8-hour window, there’s no need to allocate budget for the remaining 16 hours. Additionally, the scheduling feature offers the option for active bidding, allowing for bid adjustments to be made for more competitive bidding during specific times.

Recommendation: If you are operating with a limited budget, advertise only on weekdays within your business hours.