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Cookies

What is a "Cookie" and How is it Used?

Impulse Media LLC uses cookies to track and measure your interaction with impulsemedia.eu to improve the website's performance and your user experience. The cookies we use are anonymous and do not contain personal data. We utilize cookies from Google (https://policies.google.com) and Facebook (https://www.facebook.com/policies/cookies). Please also review our privacy policy.
A "cookie" is a small piece of text sent to your browser by our website. It helps the site remember information about your visit. The cookie collects aggregated statistical data that does not identify you as an individual or business. Cookies are used to make the ads you see more relevant to you, to count how many visitors we have on our website, and, importantly, to enhance your user experience.

How to Disable Cookies?

  • Cookies can be disabled from the browser you use. The most commonly used browsers include Chrome, Internet Explorer, Firefox, Safari, iOS, and Opera. For detailed instructions on configuring different browsers, please see the links below:
    • Cookie settings in Chrome
    • Cookie settings in Internet Explorer
    • Cookie settings in Firefox
    • Cookie settings in Safari
    • Cookie settings in iOS
    • Cookie settings in Opera
  • Types of Cookies Used by Google
    • Preferences: These cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are located in. By remembering your region, for example, a website can provide local weather forecasts or traffic news. These cookies can also help you adjust text size, font, and other customizable parts of web pages. Losing the information stored in a preference cookie may reduce the functionality when using the website, but it will not prevent it from working. Most Google users will have a preference cookie in their browsers named "NID." The browser sends it with requests to our sites. It contains a unique identifier that allows us to remember your preferences and other information, such as your preferred language (e.g., Bulgarian), how many search results you want to be displayed per page (e.g., 10 or 20), and whether our Safe Search filter is enabled.
    • Security: We use security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user information from unauthorized parties. For example, we use cookies named "SID" and "HSID," which contain digitally signed and encrypted records of the user's Google account ID and the time of their most recent login. The combination of these two cookies allows us to block many types of attacks, such as attempts to steal content from the forms you fill out on web pages.
    • Processes: Process cookies help improve the functioning of the website and provide the expected services to visitors, such as navigating through web pages or accessing secure areas of the site. Without these cookies, the site cannot function properly. For example, we use a cookie named "lbcs," which allows multiple documents to open within Google Drive in a single browser. Blocking it will prevent the product from working correctly.
Advertising

We use cookies to make ads more engaging for users and more valuable for publishers and advertisers. Some common applications include selecting ads based on what is relevant to the user, improving the reporting of campaign effectiveness, and avoiding showing ads that the user has already seen.

We use cookies like "NID" and "SID" to personalize ads in products like Google Search. For example, we use these cookies to remember your most recent searches, previous interactions with the ads of a specific advertiser, or search results, as well as your visits to the advertiser's website. This helps us show you personalized ads on Google.

We also use one or more advertising cookies that we display across the network. One of our main advertising cookies on non-Google sites is named "IDE," which is stored in browsers for the domain doubleclick.net. Another is stored for google.com and is called "ANID." We use additional cookies named DSID, FLC, AID, TAID, and exchange_uid. Other Google products, such as YouTube, may also use these cookies to show you more relevant ads.

Advertising cookies may sometimes be set for the domain of the site you are visiting. Such cookies may include those named __gads or __gac in cases of the ads we display across the network. Unlike cookies set for Google domains, these cannot be read by us when you visit sites other than those for which they were set. They serve purposes such as measuring interactions with the ads on the respective domain and preventing the same ads from being shown to you too many times.

Google also uses conversion cookies, whose primary purpose is to help advertisers determine how often people who click on their ads end up buying their products. These cookies allow Google and the advertiser to understand that you clicked on the ad and then visited the advertiser's website. Conversion cookies are not used by Google for personalized ad targeting and are retained only for a limited time. For this purpose, a cookie named "Conversion" is used. It is typically set for the domains googleadservices.com or google.com (you can find a list of the domains we use for advertising cookies at the end of this page). Some of our other cookies, such as those from DoubleClick and Google Analytics, may also be used to measure conversion events.

We also use cookies named AID, DSID, and TAID, which link your activity across different devices if you have logged into your Google account on another device. We do this to coordinate the ads you see on different devices and to measure conversion events. These cookies may be set for the domains google.com/ads, google.com/ads/measurement, or googleadservices.com. If you do not want the ads you see to be coordinated across your devices, you can opt-out of personalized advertising by using the Ads Settings.

Session State

Websites often collect information about how users interact with them. This may include the pages people visit most often and whether they receive error messages from some of them. We use what's known as "session cookies" to enhance our services and improve the user experience. Blocking or deleting them will not prevent the website from functioning properly.

These cookies may also be used for anonymous measurement of pay-per-click advertising effectiveness through partners. For example, we use a cookie named "recently_watched_video_id_list" so that YouTube can track the videos watched most recently by a given browser.


Google Analytics

Google Analytics is an analytics tool from Google that helps website and app owners understand how their visitors engage with their properties. It can utilize a set of cookies to gather information and report statistical data on the usage of a given website without personally identifying individual visitors to Google. The main cookie used by Google Analytics is "__ga."

In addition to reporting on website usage statistics, Google Analytics can also be used, along with some of the advertising cookies mentioned above, to help display more relevant ads in Google products (such as Google Search) and across the network, as well as to measure interactions with the ads we display.